Influencer: Building Your Brand in the Age of Social Media By Brittany Hennessy

Over the second half of the semester I've been reading this book. It has been super enjoyable and Id love for all of you to see what I had to say after I read.

The Overall Synopsis of the book;

This read went in depth on what is needed in today's age to success on social media.​

• Online fame-seekers will find a useful resource in this guide to social media success from Hennessy.​

• Her main audience is those looking for "authenticity" rather than what is normal on social media. ​

• She uses her skills to help influencers promote their brand​

Key Takeaways;

• Brittany Hennessy explain in "Influencer" how to become a digital influencer and get all their advantages.​

• Companies pay Influencers for two things: how much their talent costs (or output) and the size of engagement of their network (or distribution)​

• They look at engagement rates. ​

• Being a Digital Influencer is not just about how many followers you have, but how you generate content to increase and keep your audience engaged.​

My Personal Opinion;

• My opinion on this read is that it is extremely informative and could help many beginners in the field. ​

• It has many engaging and relatable examples that the reader can connect to​

• It's an easy read, lots of examples and has a way of dumbing down the text for anyone to understand. ​ ​This book is suitable for anyone who wants to become a digital influencer. It is also suitable for those who wish to know more about how this profession works and to learn about social media.​

• Saying this, it is relative to our class and what we are learning about in today's age ​

10/10 recommend​