For my midterm assignment I decided to look more into social media and see what brands do a good job at using their platforms to engage their customers. While looking through many different brands I realized there was a brand that stood out to me. Liquid IV.
I chose Liquid IV because of their active appearance on social media, their engagement and the use of their customers to help them promote their brand even further. They have been sponsoring thousands of athletes over the past year which lead to much higher sales. Basically what Liquid Iv did was reach out asking any athletes that use their product to reach out and be willing to promote the products of these colleges and above athletes to spread the word. They also post lots of surveys and polls on their social media accounts to get to know the consumers and see what they want and would like to have in the future. This was extremely successful and entertaining to see who uses their brand actively.
Liquid IV is present on many platforms such as, instagram, twitter and facebook. These three social media platforms seem to be the most prevalent when it comes to promoting and spreading information. When it comes to Liquid IVs voice I would say it is very persuasive and intriguing. I say this because of their use of different flavors and graphics when it comes to posting on their accounts, they also like to include their customers by retweeting the tweets and reposting instagram stories as well. Their voice is not pushing an over stepping but a good push for customers to buy the product.
Liquid IV accounts are extremely active posting mostly everyday, some days twice. They stay up to date and use the marketing technique of live posting, by posting things during things like the superbowl halftime saying its time for a liquid IV to stay hydrated. They also are extremely inclusive and are loving of anyone who would like to support their company. Liquid IV uses many different actors, musicians and famous people to help engage the audience that is more drawn to these specific people. For example, they posted a picture of Eminemns drummer drinking liquid IV to pull in all the Eminmen fans .
Like I mentioned before, Liquid IV does an exceptional job at engaging their customers, supporters and fans on all social media accounts but mainly instagram. They also do contests for people to win PR boxes and become part of the PR lists for the year or sales that increase the buyers to buy the products.
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