I am more commonly influenced when it comes to smaller businesses. I like seeing people on Instagram and Tik Tok making cute new hoodies compared to large brands advertising.
I feel like this because I feel that the creator cares more about their consumers as individuals. They ask for feedback and like to interact with their costumers more than larger brands.
Along with smaller companies I am influenced by my freidns and the people I follow. I am extremely influenced by what I see on social media, meaning that what my friends wear I am more likley to buy and am more motivated and attracted to what they consume.
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